Aerial view of Palmaïa and the ocean
Palmaïa
Live
The House of AïAFOR PALMAÏA

The ritual before
the ritual.

The House of AïA has a deep and thoughtful culture, but lacks a strong brand image that tells the whole story. VibePass and Small Green Door would love to offer a creative engagement designed to build and carry the authentic voice and vision of Palmaïa across all guest experiences and digital touchpoints.

Condé Nast Traveler
#1 Destination Spa
Readers' Choice
Michelin Guide
Two Michelin Keys
HOTEL SELECTION
Michelin Guide
World Travel Awards
Leading Luxury Beach Resort
MEXICO

Before We Begin

One quietbreath.

Take one breath before we begin.

An InvocationWith Care, For The House of AïA

Before the guests arrive, there is already a feeling.

Before the copal is lit, before the petate is unrolled, before their first steps through the House, the experience has already begun.

From Guillermo Tejeda & Leo Estevez
The Immediate Opportunity

Bringing the House into focus.

Palmaïa has the depth, the setting, and the guest experience. What we heard from you is a desire to make that depth more legible across all touch points where guests discover, understand, and experience The House of AïA.

Palmaïa's Voice

The voice of The House of AïA doesn't feel consistent across the places where guests encounter Palmaïa. It should carry the care, depth, nourishment, and transformation of the property without needing to explain it.

Transformational Positioning

The House of AïA is more than a wellness resort, it delivers an experience of renewal, nature, ritual, nourishment, music, and transformative care. The public-facing story should help guests feel that distinction clearly.

Mobile Clarity

The Palmaïa experience doesn't clearly translate through the device most guests use first. From discovery to arrival, the mobile experience should make the House easier to understand, easier to navigate, and easier to enter without losing its depth.

The Journey

A clear pathway and invitation to elevate Palmaïa. Each step in the Journey builds on the one before it, moving from audit and voice into brand alignment, web development, the guest-facing mobile layer, and ongoing social content creation & management. Here are our services:

Section 1

Brand Intake & Audit

An in-depth review of the current visual language, digital and social presence, and website. The starting point for everything that follows.

Section 2

Tone of Voice

A psychologically- and grammatically-informed guide to how the brand speaks across every occasion, built directly on the audit.

Section 3

Brand Alignment

The brand system, usage, collateral, and AI guardrails that translate your voice into a consistent visual expression across physical, social, and digital touch points.

Section 4

Web Development & Ecosystem

The website is the central digital representation of the House; organizing brand, voice, content, and the guest journey into a coherent web experience.

Section 5

Mobile / Cultural Tech

The guest-facing mobile and place-based layer: wayfinding, the Nomadic Guide, Memory Studio, and the moments where the House meets the guest in situ.

Section 6

Intentional Social

Ongoing content direction, creator coordination, and production which keeps Palmaïa's voice clear, paced, and creatively aligned.

Brand Intake & Audit

The first step. A clear look at where Palmaïa stands today.

We begin with a focused intake and audit, reviewing the current visual language, digital and social presence, website, and surrounding brand expression.

Tone of Voice

How Palmaïa speaks across every occasion, ensuring the voice carries the depth of the House into every word.

Brand Alignment

Translating voice into a coherent brand expression.

Brand System

A curated suite of fonts, colors, styles, and responsive design elements around your logo and wordmark.

Usage

Internal instruction for proper usage by all stakeholders and public-facing operators. All brand assets are yours to use in perpetuity.

Collateral + Touchpoints

Menus, signage, printed materials, wayfinding, guest communication, and all other branded surfaces.

AI Brand Guardrails

A custom AI agent to help keep all copy and creative output aligned with the brand.

Web Development & Ecosystem

The website is the central digital representation of the House.

The web ecosystem presents the brand, voice, content, guest journey, and key information into a coherent experience that helps the right guests understand Palmaïa before they arrive.

Mobile / Cultural Tech

The guest-facing mobile and place-based experience layer.

We develop the digital experience layers that guests encounter before, during, and after their stay. The goal is to enhance hospitality. Our cultural tech makes the stay, setting, Portals of Practice, nourishment, and guest journey easier to understand with less friction.

Wayfinding

Creative concepts that help guests move with clarity and intention throughout their stay.

Nomadic Guide

An updated digital concierge service with cultural awareness and a human touch.

Guest Reflection

An intimate and personal digital tool for recording reflections and thoughts in the moment.

Place-Based Interactions

Touchpoints that activate at the right moment in the right place.

Memory Studio

Uniquely branded photo engagements where guests capture images and memories.

Digital Handoff

Documentation and working files to help Palmaïa continue with clarity.

Intentional Social

An ongoing relationship to keep the voice of AïA active and aligned, with creator guidance, caption direction, nourishment storytelling, Portals of Practice framing, and content systems that feel human and intentional.

Social Strategy

A strategy built from your new brand voice, carefully paced and expertly curated.

Content Creation

Editorial themes, images, recurring series, and mood direction.

Photography + Video Network

A trusted network of photographers and video creators who are aligned with the brand.

Copy + Captions

Culturally-aware language written in the brand's voice, with restraint, finesse, and narrative continuity.

Creator Coordination

Influencer direction and guidance on appropriate brand language and imagery.

Approval Workflow

A clear review process to ensure social output stays consistent without creating drag for the internal team.

Shaped together, at the right pace.

Our process is sequential by design. Each stage builds on the one before it. We guide Palmaïa through the work with care, coordination, and the right level of founder involvement throughout.

Private

Investment Note

The Palmaïa engagement is designed as a sequential process.

To begin, Palmaïa may make an initial deposit of $25,900.

The pace and payment can be structured around Palmaïa's priorities, internal readiness, and implementation schedule.

To Begin

$25,900

Schedule Conversation

guillermo@vibepass.ai

partnership

VibePassSmall Green Door

This proposal is presented through a creative partnership between Guillermo Tejeda of VibePass and Leo Estevez of Small Green Door.

Together, we bring experience across cultural technology, brand systems, live events, hospitality, music, visual identity, and digital storytelling.

VibePass

Cultural technology and digital experience infrastructure developed for:

  • California Association of Museums
  • California for the Arts
  • Ford amphitheater
  • Los Angeles Latino Film Festival
  • Los Angeles Philharmonic
  • Mid City Arts & Music Festival
  • L.A. FLEA
  • The Neighborhood Orchestra
  • Leimert Park Village
  • Urban Design Center
  • The Getty
  • La Plaza de Cultura y Artes

Small Green Door

Brand and creative design for culture-forward brands and institutions:

  • Poppi
  • Gallery Dept.
  • LACMA
  • The Getty
  • Urban Design Center
  • Liquid Death
  • Parks Project
  • Soho House
  • TOMS
  • Beyond Yoga
  • Nasty Gal
  • Garrett Leight

Guillermo TejedaLEO ESTEVEZ
The House of AïA

OUR FIRST STEP TOGETHER

Align on the scope.


Schedule Conversation

Together, we'll shape scope, timing, and investment with care and intention.

guillermo@vibepass.ai